A new series of online workshops from the RAC Dealer Network are designed to help members examine new opportunities during current conditions caused by coronavirus, as well as looking to the future.


They are called the Virtual Dealer Workshop Sessions and the first, on Operational Management, took place this week and attracted 100 delegates. The remainder, starting on April 21, cover The E-Showroom, Social Media, Revenue Generation and The Future.


Each is being hosted by Ali May-Khalil of Sentience Automotive Solutions and, together, they are designed to be highly relevant to issues being faced by dealers now and ahead.


Sean Kent, RAC director of sales at Assurant, which partners with the RAC in the dealer and aftersales markets, said: “We have almost 1,500 used car retailers in the RAC Dealer Network and what we are doing with the Virtual Dealer Workshop Sessions is an extension of the support that we deliver at all times - providing practical advice to help them not only through current conditions but to enable them to develop their business further in the future.


“The effects of the sessions are designed to continue over time, with dealers encouraged to create a workshop booklet that will include a range of commitments based on what they have learnt. This will then be supported by their Assurant account managers in the field.


“Ali May-Khalil is well-known to many of our dealers and has already helped some of them to produce excellent outcomes through previous consultancy sessions, so we are very much looking forward to seeing what will results will be achieved from these webinars.”


The schedule for the modules is The E-Showroom, 21st April -10am and 2pm; Social Media, 23rd April - 10am and 2pm; Revenue Generation, 27th April - 10am and 2pm; and The Future, 28th April - 10am and 2pm.

To register, RAC Dealer Network members should visit and enter their details at info.assurant.com/VirtualDealerWorkshop Used car and van retailers who are outside the network interested in joining should e-mail [email protected].