"Why mobile protection matters more than ever"

As our lives become more connected and technology more embedded in our daily routines, the way British consumers interact with their devices is undergoing a rapid transformation. From smartphones and smart doorbells to wearable health tech and virtual assistants, the digital ecosystem in the UK is thriving—and so are the expectations for keeping it secure.

Our Connected Decade research programme conducted amongst UK consumers, offers powerful insights into how people across the country are using and valuing their mobile technology. The findings are clear: connectivity is not only essential—it’s personal. But as consumers invest more in their digital lives, they also want to protect what matters most.

What Consumers Are Telling Us

Nearly every adult in the UK now owns a smartphone (97%), and smart home devices are becoming the norm. Meanwhile, 70% of smartphone owners plan to replace their devices within the next year—many driven by excitement around 5G and AI.

But there’s a parallel trend that demands attention: a growing focus on device security and durability. Our research found that 41% of consumers have already purchased additional smartphone protection, with an increasing number looking to insurance providers and retailers to offer peace of mind beyond the initial purchase. Extended warranties and repair services are no longer seen as optional extras—they’re essential parts of the value proposition.

The Growing Need for Protection

Today’s mobile consumers expect more than just connectivity. They want trusted support in the event of damage, theft, or technical issues. They want their data to be secure. And they want access to reliable, affordable repair services. The challenge lies in meeting those needs across a rapidly evolving market—one where cyber threats, digital complexity, and lifestyle expectations are all on the rise.

We’re also seeing a clear shift in purchasing behaviour. Consumers are actively seeking out protection plans at the point of sale, and they’re making long-term security a priority in their buying decisions. This presents a major opportunity—not just for insurers, but for the entire tech and retail ecosystem.

Our Commitment at Assurant

We’re committed to supporting this shift. That means delivering protection products that are simple, transparent, and built around real consumer needs. From seamless claims processes to services that extend the life and value of devices, we’re working to empower consumers to feel confident and secure in their digital lives.

We believe that the future of connectivity depends on trust. As technology continues to advance, so must the safeguards we provide to the people who use it. Whether it’s through innovation in mobile insurance, cyber crime protection, smart repair solutions, or strategic partnerships with retailers and networks, we’re proud to help protect the moments that matter most.

Let’s Move Forward, Together

The UK is one of the most dynamic and connected markets in Europe. As we look to the future, the mission is clear: ensure that every step forward in digital innovation is matched by a step forward in protection. At Assurant, we’re ready to lead that charge—together with our partners and the consumers we serve.

Keeping pace with the connected consumer

Lee Sturgeon

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