Carbase says increased demand for cosmetic protection from car buyers has inspired the introduction of two new RAC-branded products.

RAC Scratch and Dent, and RAC Tyre and Alloy Wheel insurance are being offered to all customers of the South West-based car supermarket. Cover is available for periods from one to four years, with a maximum of five claims per 12 month period.

Steve Winter, founder at Carbase, said: “Our experience is that customers are more and more interested in this type of product, keeping their vehicle in the best possible condition and protecting themselves against unplanned tyre expenditure.

“This is probably a result of rising vehicle prices meaning that many buyers are choosing older cars and vans than previously but still wanting to ensure that their vehicles look highly presentable, alongside a cost of living-related desire to remove unexpected elements from their motoring costs.

“These two RAC products answer those needs. They offer a high level of protection, an excellent customer experience and superb value. We are sure that the level of take-up will be strong.”

Sean Kent, Director, Automotive Europe at Assurant, which partners with the RAC in the aftersales space, explained that the company had recently revised its cosmetic product offering.

“Towards the end of 2023, we changed the way we fulfil our cosmetic product range. Assurant has taken all insurance and claims processing elements in-house while a single partner, Revive, has been chosen to carry out all repairs nationwide. The result is a slicker, faster customer journey.

“We’re seeing renewed interest from many of our dealer partners in cosmetic protection as a result, and Carbase is the first to sign since we made the change and we anticipate many more signings. It’s an option that provides dealers with a useful new revenue stream while also answering a very real customer need.

“As with all our aftersales products, we offer a highly proactive approach, working with dealers to ensure that protection of this kind is marketed, sold and processed as effectively as possible.”

Carbase and Assurant have worked together since 2013, when the car supermarket became an RAC Approved Dealer, gradually adopting a wider range of branded products over time and adding the Vanbase light commercial vehicle supermarket in 2019.

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About the RAC

The RAC, an iconic UK brand, provides complete peace of mind to more than 13 million UK private and business drivers, whatever their motoring needs. As well as its premium nationwide breakdown assistance service – with an expert branded patrol workforce attending more than two million breakdowns every year – it offers a wide range of market-leading products across insurance, legal services, vehicle inspections and service, maintenance and repair. The RAC is also at the forefront in helping drivers make the switch to electric vehicles and leads in the development of new solutions for businesses and OEMs, partnering with the best in the motoring and mobility space.

Visit the RAC website and RAC media centre.

About Assurant

Assurant, Inc. (NYSE: AIZ) is a leading global business services company that supports, protects and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and to deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products and other products.

Learn more at assurant.com or on Twitter @AssurantNews.

For press enquiries please contact:

Simon Wells at Paperchase PR on 07768 912430 or e-mail simon@paperchasepr.co.uk

Carbase introduces RAC cosmetic products as buyer demand for protection increases

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