APEX: Embedded Insurance, APIs and More

Turnkey digital technology that integrates our products and services into yours

Generate more revenue and provide a better customer experience.

Digital integration of Assurant’s products and services through APEX

What is APEX?

The Assurant Product Experience exchange, or APEX, is our global digital delivery platform for Assurant’s products and services. It enables our partners to integrate the right protection, support or service options quickly and easily into their online ecosystem.
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Connect Assurant’s systems to your own so you can offer our products together


Customise a transactional microsite to offer Assurant products under your branding
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Embed the Assurant product and service suite directly into your site

Benefits of APEX

Ultimate Flexibility

Configure solutions to meet the unique needs of your business and your customers. Make product or pricing changes on the fly to take advantage of emerging trends or changing business dynamics.


No more waiting months to build and launch your program.  Using our self-service platform, you can be up and running and growing your bottom line in no time.

More Customers. Deeper Relationships

Attract new customers or expand existing relationships by quickly and easily adding new products and services that will help them get the most from their major purchases and enhance their connected lifestyle.



Our solutions are ready to go out of the box. Minimise your internal effort and costs while boosting revenue without incremental IT investment or maintenance.

Try before go live

Have your developers try our APIs before integrating them. You can see results immediately and quickly confirm how easy it is to work with and implement our APIs.

What Assurant products and services can I deliver to my customers through APEX?

APEX delivers a robust suite of solutions to support the purchases your customers make online, including everything from embedded insurance to tech support and claims management. And, because our research shows that offering support and protection products at the point of sale increase purchase intent up to 32%, APEX can help you increase the revenue you generate through digital sales.

Insurance and Protection Products

Device and phone protection, support services, automotive products and more

Claims Management

Portals for customers to register, track and manage claims from start to finish
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Tech Support

On-demand access to experts and self-service solutions
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Trade-In Offers

Quotes for used devices and upgrade incentives
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Pricing and Analytics

Device valuations, performance assessments and more

What industries does APEX support?

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Mobile phones, gadgets, smart tech and appliances



A few of our recent tech awards

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Ward’s 50

Ward’s Top 50 P&C Company for 11 years running
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2021 Gold Stevie Award

Best Use of Technology in Customer Service in the Financial Services Industries
Logo of Silver Stevie 2021 Award Winner

2021 Silver Stevie Award

Sales & Customer Service