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Assurant's Connected Decade Study

Assurant closely monitors global trends in connected technology to identify strategic opportunities that drive growth for our partners in the connected lifestyle ecosystem. As these technologies reshape consumer behaviour, our insights become essential for mobile operators, retailers, manufacturers and service providers. Our Connected Decade 2025 study covers nine key markets. The analysis reveals common patterns and significant differences in technology adoption, highlighting concrete opportunities to add value through support, protection, service, and sustainability solutions.

 

Key findings from the 2025 UK Connected Decade Research

Digitalisation

Digitalisation in the UK continues to expand, with a strong and diverse tech ecosystem.

Innovation

Technological innovation is driving device renewal and adoption, as consumers become increasingly interested in the potential of AI, 5G connectivity, and home automation.

Security

Security has become a key purchasing factor, with increasing demand for extended warranties and additional protection plans.

Durability and Value

Consumers seek to ensure the durability and long-term value of their devices, making protection an essential component of the digital ecosystem.

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2025 Connected Decade Report

Read the key findings from our research to discover consumer insights on:

  • Connected Living
  • Connected Devices
  • Sustainability
  • Protective Services
Get the report
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Staying ahead of the curve

Technology is evolving at lightning speed, changing how we live, work, and interact with the world every day. From artificial intelligence and 5G networks to the groundbreaking possibilities of quantum computing, this next generation of innovation is set to redefine consumer experiences. Staying aligned with consumer priorities can secure your spot as a trusted leader in this dynamic space.

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