The connected decade:
Starting in 2016, we’ve been taking a look at Consumer Demand for Interconnectivity over the Next 10 Years through Assurant's Research & Innovation Project
The Pandemic Kicked Tech Adoption to a New Level.
The COVID-19 pandemic had a major impact on the way consumers interact, especially online. Working, learning and connecting from home became the norm as people around the world spent more time inside their own four walls. Unsurprisingly, that led to the increased adoption of smart products that help us connect to each other. And it turns out that, once consumers adopt a smart product, they have a much more positive outlook on smart technology overall.The increased familiarity with connected technology that was driven by COVID-19 has opened up new market segments that were lagging in adoption pre-pandemic and laid the foundation for consumers to expand into new smart product categories they hadn't considered before. At Assurant, we're using these insights to help you grow your business and connect to consumers around the world.
of global customers bought at least one more smart product this year
of UK users listed Data Security as the top service required from a mobile network
The UK View on Refurbished Devices
As part of the Connected Decade research, we asked consumers about their views on refurbished devices. From the results there is a clearly a growing interest for consumers to purchase a second hand device, in particular Millennials, Gen Z and Gen X generations have considered or have already bought a refurbished device. For all three generations, price and condition of device were the most important factors when deliberating buying a second hand smart device.
With Assurant repurposing 100 million devices globally, not only are we able to support the growing trend for your customers, but we're also helping the planet too by saving 20,412 metric tonnes of e-waste going to landfill.
More Connected Decade Insights from Assurant
People Around the World Agree: Tech is Improving Life
Among its many impacts, the COVID-19 pandemic accelerated the adoption of connected products around the world. Smart technology quickly became the primary method many of us used to connect to family and friends, and to work or learn from home – and it performed well.