
Assurant's Connected Decade Study
Assurant closely monitors global trends in connected technology to identify strategic opportunities that drive growth for our partners in the connected lifestyle ecosystem. As these technologies reshape consumer behaviour, our insights become essential for mobile operators, retailers, manufacturers and service providers. Our Connected Decade 2025 study covers nine key markets. The analysis reveals common patterns and significant differences in technology adoption, highlighting concrete opportunities to add value through support, protection, service, and sustainability solutions.
Key findings from the 2025 UK Connected Decade Research


2025 Connected Decade Report
Read the key findings from our research to discover consumer insights on:
- Connected Living
- Connected Devices
- Sustainability
- Protective Services

Staying ahead of the curve
Technology is evolving at lightning speed, changing how we live, work, and interact with the world every day. From artificial intelligence and 5G networks to the groundbreaking possibilities of quantum computing, this next generation of innovation is set to redefine consumer experiences. Staying aligned with consumer priorities can secure your spot as a trusted leader in this dynamic space.