Car supermarket giant Fords of Winsford – ranked as one of the top 10 independent used car dealers in the UK – has joined the RAC Dealer Network.
Starting this month, the partnership will see the dealer offer the highest level of warranty available from the RAC, Platinum Plus, as an optional addition for customers to all car sales at its two sites in Winsford and Manchester.
Available on all qualifying vehicles, Platinum Plus extends cover to include claims on failures caused by carbon build up, wear and tear, and diagnostic work up to one hour. There are three, six,12, 24 and 36 month term options allowing a wide choice of coverage to suit all needs.
Paul Campion, general manager at Fords of Winsford, explained that his company had been attracted by the strength of the RAC brand, the quality of the RAC-branded range of warranties, the high level of support offered by the RAC Dealer Network, and the stability of both the RAC and Assurant, its partner in the warranty and aftersales sector.
He said: “For our customers, the RAC name brings with it a huge degree of recognition and trust, something that can play an important part in a used car purchasing decision, especially as we move into a post-lockdown used car market with more remote sales.
“In partnering with the RAC and Assurant, we know that we are dealing with organisations that are extremely stable in terms of their offering and their finances, and which provide a warranty that brings genuine value and reassurance to our customer proposition as it is developed to meet the needs of what is now a rapidly-changing market.”
Rich Green, president, UK and automotive Europe for Assurant, said: “We’re very pleased to be working with Fords of Winsford, who have an excellent reputation across our sector for their innovative and successful approach to used car retail.
“The ethos their whole team puts around having the customer at the forefront mirrors our own and it’s a privilege to include them as a significant member of the RAC Dealer Network.”
The RAC Dealer Network now consists of 1,500 dealers across the UK.