In March 2020, the onset of the COVID-19 pandemic rapidly accelerated the need for dealerships to adopt a digital retail approach. Amidst nationwide lockdowns or social distancing measures, dealers quickly pivoted to expand digital experiences and adapted their operations to continue selling and meeting customer needs in an online setting. Some of the changes that were implemented have become permanent while others were always intended to be more temporary, leaving many dealers with the challenge of having to decide which digital retailing tactics will be most impactful for their businesses moving forward.
Discover how your business can continue to meet customers’ needs throughout 2021, with our Omnichannel Digital Retailing E-book.