A two day online conference for regional managers that work with the 1,400-strong RAC Dealer Network is being held from January 28.
The event is designed to brief them on everything from the latest developments in the used car sector to new product plans from the RAC and Assurant, the RAC’s partner in the warranty and aftersales sector.
Kellie Grocott, RAC director of sales at Assurant, explained: “We have almost 50 regional managers working across the country and they play an essential and varied role in supporting the RAC Dealer Network.
“Part of what they do is sales to new and existing dealers, of course, but there is also in-depth advice on best practice approaches to warranties and other RAC-branded aftersales products, designed to achieve the best outcomes for dealers and car buyers. They also provide help with everything from marketing to training.
“Working in partnership with dealers has been especially important during the pandemic. The role of warranties has subtly shifted over the last few months, with them playing an important part in inspiring consumer confidence and helping dealers to adapt to quickly changing trading models and conditions.
“Many of our dealers speak to their regional manager every week or so to discuss their aftersales performance and how their approach can be adjusted to maximise results. The relationships are very proactive.”
Grocott added that the regional manager conference is usually held every January and this is the first time it will take place remotely.
“The event is not just about us talking to our regional managers but also listening to their experiences out in the field, so we’ve created a format that is designed to create as much of the buzz and interaction of attending the conference in-person as possible, with features such as live polls on key topics. We’re very much looking forward to delivering a dynamic, interactive, digital event.”