Lee Coomber appointed to new role of RAC client director at Assurant with responsibility for independent dealers

News Release

Lee Coomber has been appointed to the new role of RAC client director at Assurant, which partners with the RAC in the warranty and aftersales sector. 

Coomber will be responsible for relationships with independent dealers across the 1,300-strong RAC Dealer Network, helping them to maximise revenue opportunities through the delivery of ever-improving customer experiences. 

Assurant and the RAC believe there is potential for further expansion in the independent dealer sector and Coomber will also be responsible for growing the network by attracting more car, van and motorcycle retailers and developing propostion opportunities. This includes the recently launched suite of RAC Cosmetic Insurance and RAC Electric Vehicle Warranty, designed specifically for the growing EV market. 

With a career in the automotive sector dating back more than 15 years, Coomber has previously led sales teams for CDK Global, Dealerweb and Eurotax Glass’s.

He said: “The partnership between Assurant and the RAC is, in my opinion, the most forward-facing force in the UK warranty sector and the RAC Dealer Network has established an enviable reputation for the competitive advantage it provides dealerships not only through the presence of the RAC brand but also the products and support provided to its members.” 

Coomber will work alongside Kellie Grocott, RAC director of sales at Assurant and ultimately report to Sean Kent, UK automotive director at Assurant.

 Kent said: “We are very pleased to welcome Lee to Assurant and the RAC Dealer Network. He has an excellent track record in the automotive sector and I’m sure he will prove to be an asset to our organisation.

“The last year has been tough for the independent dealer market for obvious reasons but the future looks brighter and his appointment underlines our ambition to not only grow the network but further enhance the support we provide to our current dealers.”


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