Growth plans mean that the RAC Dealer Network is planning to increase the number of motor warranty consultants it operates by more than 15% before the end of 2022.
Lee Coomber, RAC sales agent director at Assurant, which partners with the RAC in the dealer and aftersales sectors, said that numbers were expected to rise as high as 50 across the UK from a current 43.
“Motor warranty consultants play an important part in supporting our existing network of over 1,200 dealers, helping them to get the most out of our range of warranty, service plan and insurance products in terms of meeting car buyer needs in an effective manner as well as increasing revenue.
“We want to both grow the number of dealers in the network and the penetration of our products in the second half of this year and into 2023, and are now starting to recruit in support of this strategy, with new motor warranty consultants required in areas across England, Scotland, Wales and Northern Ireland.
“When it comes to the channels through which we operate with dealers, our approach is very much two pronged. We invest heavily in technology to make the provision and management of our products as easy as possible – but we also understand the importance of having people on the ground. Motor retail remains a very human business and many of the consultants we have working in the field have decades of experience in supporting dealers, with relationships that place them at the heart of those businesses when it comes to building effective propositions.”
Lee added that the RAC brand as well as the depth of experience and resources of Assurant had previously played a strong role in attracting new consultants.
“In a market such as warranties where there is little immediate brand recognition, the RAC name has genuine value. Effective motor warranty consultants understand the ways in which it can be incorporated into propositions created by Assurant that deliver for both. We are sure that high quality candidates will be attracted to our new positions for these reasons.”
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About the RAC
The RAC, an iconic UK brand, provides complete peace of mind to 13 million UK private and business drivers, whatever their motoring needs. As well as its premium nationwide breakdown assistance service – with an expert branded patrol workforce attending more than two million breakdowns every year – it offers a wide range of market-leading products across insurance, legal services, vehicle inspections and service, maintenance and repair. The RAC is also at the forefront in helping drivers make the switch to electric vehicles and leads in the development of new solutions for businesses and OEMs, partnering with the best in the motoring and mobility space.
Assurant, Inc. (NYSE: AIZ) is a leading global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases. Anticipating the evolving needs of consumers, Assurant partners with the world’s leading brands to develop innovative products and services and to deliver an enhanced customer experience. A Fortune 500 company with a presence in 21 countries, Assurant offers mobile device solutions; extended service contracts; vehicle protection services; renters insurance; lender-placed insurance products; and other specialty products. The Assurant Foundation strengthens communities by supporting charitable partners that help protect where people live and can thrive, connect with local resources, inspire inclusion and prepare leaders of the future.
Learn more at assurant.com or on Twitter @AssurantNews.
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