Assurant monitors connected technology trends around the world to evaluate buyer needs and identify business opportunities for technology companies, from mobile network operators to retailers and manufacturers. With technological advancements, like 5G and artificial intelligence (AI), poised to disrupt consumer buying behaviour, the importance of these insights continues to grow

Now more than ever, consumers are reliant on connected products that enable them to do things like work from home, attend school online and maintain connections with friends and family. In addition to this, the 5G revolution is set to take connectivity to new heights.

It is undeniable that smart technology is now the hub of personal communication, tying together a consumer’s social life, work life, entertainment, finance and other various areas. Reliance on an “always-on” lifestyle has changed consumer behaviour and expectations, offering new opportunities for companies that want to deepen their relationship with the hyper-connected consumer.

To close the gap between purchase intent and adoption, companies need to minimise the risks associated with the connected products they sell. That starts with understanding consumer pain points.

Assurant, a leading global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases, is inviting industry leaders to join its virtual Insight 2020 Event on Thursday 8 October 2020: “Digitalisation: Innovation Realised”.

Assurant, a leading global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases, including vehicle protection products and services, has launched Dealer Academy, a fully integrated virtual training tool which provides partners with techniques to improve sales and profitability.